LG’s Marketing Strategy: ‘Brands that speaks for itself’

LG has developed a unique strategy to attract customers to its mobile phones in order to differentiate itself from its competitors. The company is very clear about their target market and their approach will most certainly get them the response they are looking for for. Unlike other players, the brand name very clearly signifies the kind of customer it is designed for.


LG had introduced a smart phone named ‘Voyager’, which offers a great deal of functions at a competitive price. Voyager, which means an explorer or traveler, has all the functions that a professional always on the move would require to execute his official work with ease.


Similarly ‘Venus’ was introduced keeping women in mind and another phone ‘Prada’ named after the well-known Italian fashion company, was designed for people who like to make a style statement. LG has now launched a camera phone ‘Viewty’ that flaunts its 5.0-megapixel camera and xenon flash. This adds strength to the argument that camera phones are now a serious option for those looking to ditch their dedicated camera for the convenience of carrying only one device. LG Viewty has recorded impressive sales performance of over 310,000 units since its introduction. It is also great news that Viewty has been launched in India too, so let us wait, and watch what results this phone will have in Indian market.

LG is also trying to capture the smart phone market by launching their new phone ‘Voyager’, (still not launched in India) but the phone lacks features like Wi-Fi, built-in e-mail client and an option to synchronize contacts and calendar between the PC and the phone, which are the basic features of smart phones but it is very competitive in price and multimedia features. It is a good combination of multimedia and smart capability phones.

By Shashi Pandey