Tuesday, December 25, 2007

Now – User Generated Shop Merchandize and Inventories!

I read this article in today’s newspaper on Shop Dropping – apparently the reverse of Shop Lifting. This is basically about people (‘unauthorized’) placing merchandize on shop shelves – the reasons could be many – To propagate some incendiary messages (very often political/ religious); to promote some self created artifact/ book; to create mischief.. ..what have you; but, in essence, this is one form of the whole user controlled phenomenon undertaking society.
This opens up very interesting possibilities – its just like the ‘show of your choice’ that many TV channels now play – imagine a shop filled with merchandize of your choice – so, voters/ shoppers get to choose what inventories there are in the store ---
Similarly, imagine the outcome of a cricket (or baseball, or football) game where the outcome of a good ball/ shot/ throw/ kick – is in the hands of the watchers --- so, the batsman may well be out, but the audience decides that he/ she is Not…or, a clear penalty shootcout, is declared an offside by watchers – brilliant, is this not?
I really think the day is not far away – lets wait and watch!